An infographic based on the results of a survey asking Architects how they used Twitter and what for.
I strongly believe that communities grow through phases. There are many factors that all have to work together to ensure community success.
This is the second post in my series about social media analytics. The first post warned against using the easiest to obtain metrics to measure the success of your social media programs. That post was called “social analytics – don’t always grab for low hanging fruit”. Now I will look…
Social Analytics – don’t always grab for low hanging metrics. Do you constantly get advised to just reach, pick and enjoy these low hanging metrics?
Have you have used a maturity model to assess where you are going in your organization with Social media? Did you also estimate where your competitors are in comparison to your organization? What was the outcome within your organization following the assessment? If you have not considered using a maturity assessment before, are you intrigued to find out more?
Factors affecting conversion rates infographic