Pinterest guided search is a visually rich way to discover information using “descriptive guides” to narrow in on what you are looking for among Pinterest’s 750 million boards with 30 billion Pins.
Category: B2B Social Media
B2B social media and content marketing enabled by social media. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B. Discover the very latest social media techniques to achieve your Inbound marketing targets.
B2B Marketing Mobility Shift
The year on year growth of using social media accounts on mobile devices is higher than the year on year growth of active Internet users. B2B Marketers need to expand their content marketing approach to include the mobility shift.
LuxLive Event – Social Media Empowered!
LuxLive Lighting B2B event, London, 2014 (Infographic). The lighting industry is progressing nicely with interactive media on the go!
Social Media Moderation – “Let People Be People”
“Think of tone as the body language of social media. I can’t see you, I don’t know if we’re forming a connection, so replying to me in a similar tone – whether it be jocular or serious – and in your own voice, helps bridge that gap”
– Tamara Littleton from www.emoderation.com (July 2014)
LinkedIn member to LinkedIn Jedi status
LinkedIn regular updates will show that you are up to date and relevant. Making comments and starting discussions in LinkedIn groups will show that you can network and guide group debate.
Think You’re Cut Out for Doing Social Selling?
Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story.