I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Category: B2C Social Media
B2C social media and content marketing enabled by social media. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B. Discover the very latest social media techniques to achieve your Inbound marketing targets.
Is Your Social Media Going Nowhere?
Is your social media going nowhere? Now is the time to change and make a difference. Learn about the key success points right now.
Do You Have The Right Social Media People?
Recruiting the right social media people is a common pursuit. It is not too late no matter how small or big your company size. Do you really want this kind of power in the hands of a junior or intern?
Dolly Parton Challenge Success Factors
The Dolly Parton Challenge was the first global viral meme of 2020. What were the viral success factors driving it and the most used hashtags and emoticons?
Facebook Global Pages – Why Adopt It?
Should you adopt the Facebook global pages structure? What are the pain points? What tips can I give you based on me adopting it for over 40+ pages?
Robotic Social Media Campaign Reporting
Summarizing how your strategy contributes to the 2-3 top level business goals will help avoid a long robotic dialogue of figures.