The Symplur blog do some great things with tracking how Twitter works with Healthcare conferences, especially hashtags. Here are some findings from one of the conferences they tracked last year, the “Doctors 2.0 & You” conference that took place in Paris in May 2012. Essentially tracking conversations featuring the #doctors20 conference hashtag.
B2B Social Media – Adopting a social mindset requires a change in culture. Tough to accomplish. Now layer on top the added complexities of a B2B sales cycle, strict industry regulations, and dozens of regional markets.