What Is The Best Time To Post On Social Media?

The best times to post on social media are the slots your account history show are the very best FOR YOU

What Is The Best Time To Post On Social Media? It is important to know what works best for each social media account you manage and equally what does not. Discover the best ways to get the data.

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Correlation Is Not Causation

Correlation Is Not Causation

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Interpreting Social Data: Delight, don’t aggravate consumers with your ‘insights’

Posted by: Pete Holley, TBG’s Head of Research

As the data revolution takes hold, marketers are getting more interested in concepts like correlation in order to interpret consumer buying behaviour.  However, as Pete Holley, TBG’s Head of Research, explains, correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.

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Correlation is a measure of the association between two (or more) things.  It’s quantified using correlation co-efficients.  A correlation of 1 means there’s a perfect straight-line relationship between your two variables, so that if one increases, the other increases by the same amount:

Correlation Is Not Causation

“Ultimately, the only way to predict future events is to study how known past events manifested. The grey area between correlation and causation may not matter as much if you can prove that event A is usually followed by event B. You will never be right 100 percent of the time, but then again, what predictions are? The problem with Social Data is also a problem for “big data”: A lack of context can easily skew results. Thoughtful analysis can tell us a lot, but only if context asks the right questions. Brands that do this well will delight consumers, but those that get it wrong will aggravate them. For everyone’s sake, it’s critical to stay on the right side of the Delight-Aggravate continuum”

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Correlation Is Not Causation

 

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How To Use GooglePlus Ripples To Boost Engagement

GooglePlus Ripple diagrams allow you to see who is sharing and resharing your posts. This lets you discover influencers and track how their connections react to your content. I spend a lot of my daily social media time in Google+. Using the ripples feature is just one of those tools…

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SOCIAL MEDIA JAIL – So What Did You Promise?

Did you over promise on what the results would be from your social media activities and campaigns? Are you trying to gain leads and insights with your social media efforts? Are you looking beyond just the basics of clicks and likes? No? Remember that in social media jail the motto is “there is always room for one more”.

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