Six Steps To Becoming A Social Media Business

Six Steps To Becoming A Social Media Business

These are six steps that you need to fulfill to become a social media business. Do you want to take on the challenge of becoming the strategist or executive sponsor of the world’s first totally converged social media business?

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Social Learning For Companies

“Social learning is about extending the value of expert information and infusing it with the knowledge and expertise of an organization’s own employees. It’s about making those learner insights scalable.”
– John Ambrose, Skillsoft.

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eMarketer creates the essential must have iPad app

The eMarketer iPad is an essential must have app for any eMarketer client to have. It is easy to use, fast to search, and with the eBook reading functionality for reports added, it will get you quickly to the most important information that you are looking for!

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SOCIAL MEDIA JAIL – So What Did You Promise?

Did you over promise on what the results would be from your social media activities and campaigns? Are you trying to gain leads and insights with your social media efforts? Are you looking beyond just the basics of clicks and likes? No? Remember that in social media jail the motto is “there is always room for one more”.

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Museums And Social Media

Why haven’t museums embraced more of a multimedia approach to social media?

museums and social media


Museums And Social Media 

Museums sometimes seem to have a split identity — some institutions are on the bleeding edge of innovation, taking full advantage of the internet and technology in spreading access to their collections and programming. Others are stuck in the past, operating just how they might have decades ago with administrations unwilling to push technological initiatives. A report from the Pew Internet & American Life Project on “Arts Organizations and Digital Technologies” provides a fascinating insight into just how museums and other cultural institutions view their relationship to the web.

The study collected data from 1,258 arts organizations, which were drawn from a list of 5,773 National Endowment for the Arts grantees. 84% of the organizations are nonprofits, and 13% focus principally on the visual arts, while others take on music, theater, literature, and design, among other disciplines.

Below, we collected some points we learned from the report about how these institutions employ technology and the internet in the hope of expanding their audiences, aiding staff, and augmenting programming.

How Much Social Media Is Enough?

Pew’s group of responders all had social media presences, but it’s interesting to see just how energy is put into social networks:

99% of those surveyed use Facebook (compared to 17% on Google+),
74% use Twitter, and
67% use YouTube (compared to 23% on Vimeo),
38% use Flickr (compared to only 7% on Instagram),
31% use LinkedIn,
20% use Foursquare,
but only 13% are active on Tumblr.
Most museums use between 2 and 6 social networks and post “several times a week.”

Facebook and Twitter are useful in conveying information to fans, but they’re not so great for multimedia experiences. The multimedia-friendly social networks actually seem to get less play for museums. A tight majority of 56% of respondents believe that social media has a major impact on “boosting your organization’s public profile,” so maybe it’s not so unbelievable that some institutions are sluggish on social media.

From Hyperallergic – why haven’t museums embraced more of a multimedia approach to social media?