Is social media engagement rate confusing for you? Each platform has different engagement options and do you include clicks or not?
Category: Social Media Experts
A Day in the life – Social Media Marketer
I decided to chronicle a typical day doing social media marketing. “A Day in the life”. A day for me as the Director of social media at Signify (formally Philips Lighting). People often are mystified as to what my team and I do all day.
Do You Have The Right Social Media People?
Recruiting the right social media people is a common pursuit. It is not too late no matter how small or big your company size. Do you really want this kind of power in the hands of a junior or intern?
Do Interns know more about social media than their managers?
Do Interns know more about social media than their managers? If you are a manager in this position, recognize the expertise gap and do something about it.
Six Steps To Becoming A Social Media Business
These are six steps that you need to fulfill to become a social media business. Do you want to take on the challenge of becoming the strategist or executive sponsor of the world’s first totally converged social media business?
8 Things Spock Would Say About Social Media Catalysts
Social Media Catalysts that have business knowledge, process experience, and can perform the role of a game changer are an essential for companies today.