Six Steps To Becoming A Social Media Business

Six Steps To Becoming A Social Media Business

These are six steps that you need to fulfill to become a social media business. Do you want to take on the challenge of becoming the strategist or executive sponsor of the world’s first totally converged social media business?

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8 Things Spock Would Say About Social Media Catalysts

Social Media Catalysts that have business knowledge, process experience, and can perform the role of a game changer are an essential for companies today.

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Do all Social Media experts talk like this?

Do all Social Media experts talk like this?

This video makes me laugh, but a colleague told me I actually talk like this!
Yes, I have to talk about topics like ROI, and what the benefits of Social Media are, and yes I talk about Foursquare and Klout… but I hope that I do not really sound like the person in this funny video! Well, not 24×7!

Empathy

If you are like me and have to regularly give advice, start up projects and make evaluations in your company or consultancy, then it is very important to know the situation you are in with your target audience. They might not know about checkins, and tweets and likes.

Facebook likes

Try and have empathy with your colleagues or clients. I learnt that lesson many years ago when I was a B2B sales project manager. I had to call on Architects and consultants but I also had to see the projects through to the building contractor, distributor and sometimes the end user. I had to change my style of delivery, words, and approach so that I could be understood clearly and would come across as fully understanding their position and issues.

As Social media experts, consultants, gurus, Jedi or whatever we call ourselves, we must ensure that we understand and talk the same language as our clients or eager to learn colleagues.

Now, you will have to excuse me as I have to go and check if my Klout score has changed in the last 10 minutes 😉

 


Image: Kittikun Atsawintarangkul / FreeDigitalPhotos.net

 

Influencers vs. Advocates.. but what should brands do to have success?

Influencers vs. Advocates. For any brand in this Social media age, identifying your Influencers is an important step. Have you identified your influencers?

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What Does It Take To Be a Social Media Strategist?

Social Media Strategist

What Does It Take To Be a Social Media Strategist?

Looking to break into a social media career? Here’s pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there’s plenty of opportunity for aspiring strategists — especially as the other 20% get on board
– Dimitri Huys

Social Media Strategist has been my job title for a few years and I love the role very much both at Philips International and at Philips Healthcare. This infographic below gives an indication what it is like to be a social media Social Media Strategist or indeed, a social media catalyst. This gives you an indication of a typical day using social media for me. Do you think you have what it takes to be one?

 

Social Media Strategist

Social Media For the Career Minded