Geo target tweets with HootSuite
Have you ever wanted to geo target tweets in a similar way to how it is possible to geo target Facebook posts? Without the possibility to geo target tweets, companies often create additional Twitter accounts to deliver tweets in the local language of their countries. All Twitter accounts should have adequate resources and a local well managed content calendar in order for them to be effective. If the local content flow is anticipated to be low and the local resources are not available, and there is no long term budget for a local agency to help out, then using HootSuite to geo target tweets from the main company account is a viable option.
Here is a simple guide how you can do this.
“How to” video about geo targeting tweets with HootSuite.
The video highlights an important point that geo targeted tweets for a specific country will only appear to the followers of that account when they log into their Twitter accounts. Otherwise they see all the other non geo targeted tweets as normal.
HootSuite Pro, Enterprise, and free versions
They all have the geo targeted process demonstrated in the video.
In summary – Geo target tweets with HootSuite
The geo targeting tweets process in HootSuite is very simple to use and is available in all the versions of HootSuite. This provides us all with a ready and simple solution to the headache of creating separate language Twitter account just to send the odd local language tweet. The advantages are numerous, but here are just a few..
- Reduction in local language Twitter accounts created for low volumes of Tweets. These can now be geo targeted using the main Twitter accounts. Local accounts work best with a solid resource and content plan.
- Increased Twitter social authority as your local language Tweets are not sent to all your followers, obtaining low engagement figures.
- Less annoyed main account followers, who will be spared seeing their Twitter feeds filled with your “other language” tweets not meant for them.
- You will be less likely to be “muted” by your main account followers while “other language” tweets are sent out via your main Twitter feed, especially during high output occasions like events etc.
- Reduction in costs if you used promoted tweets in order to send “other language” tweets.
// Buffer
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