Periscope lets you explore the world by watching and creating live video broadcasts. When you choose to broadcast via the Periscope app you will be sharing video, audio and your location (optional). The fun is that you can select who you want to follow and when they broadcast you will get an alert and then you can watch their broadcast and interact with them with real time messages (not audio).
You can also send some applause by tapping the screen of the app to send hearts to show your appreciation of the content. A touch of gamification is present as the more hearts you receive the higher you appear in the most loved list. You can review exactly WHEN the hearts occurred and use this as immediate feedback on each scene or spoken word/phrase. Its a form of audience sentiment, which Mike Allton describes in detail here.
Periscope is available in 25 languages from Dutch, Catalan, Greek and Norwegian to Vietnamese and Traditional Chinese.
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The Periscope Experience – Broadcasting Live.
The Periscope app has three icons at the bottom. The central button is the one to select to start broadcasting. You can select to reveal your location. You can also select to post a link on your Twitter account for your broadcast.
There is an option to make the broadcast private for people who have selected to follow you and then your broadcast will not appear in the public list. You will have to ask someone to install the app and follow you if you want to give them a private broadcast.
Point the camera and START. End by pulling down the icon you see at the top of the screen.
[Tweet “Periscope lets you explore the world by watching and creating live video broadcasts”]
The Periscope Experience – Stored Streams.
Once the Periscope app is installed you can select who you want to follow from your Twitter network. If you select a large number to follow you will get a lot of alerts because many people are trying out creating broadcasts. So pick your follow list carefully.
Joining a new broadcast is very easy. Once you see an alert, click on it and you are in. Just sit back and enjoy it, and give feedback along the way by typing a quick message if you feel you want to. You can also tap the screen to send some hearts. The color you are allocated will be the color of the hearts you create.
The left button of the three is the one to choose to view a list of broadcasts happening at that moment plus a list of stored ones that finished and were made available by the owner to be replayed. Each of these stored broadcasts shows how many times it was replayed. You can tap the screen and send hearts on a replayed broadcast but you cannot create new comments.
All stored broadcasts show the names of the people who replayed them and the number of hearts they gave plus the list of people who were present when it was first streamed live. As the owner of the stream you can delete the replay of your own broadcasts or hide the chat.
The right bottom is where you can search for people to follow. This list is the people you are following on Twitter that have installed the Periscope app. Will will get notified when they are broadcasting if you decide to add them to your follow list in Periscope.
Live Streaming apps – Meerkat vs. Periscope
Periscope was launched last week Thursday by Twitter as their new live streaming app. It was not the only one available at the time it was launched. Meerkat was already doing very well, and the CEO of Meerkat promised some new features at SXSW 2015, but Twitter had just decided to limit its use, pending the arrival of its own live streaming app.
Here is an infographic that compares Meerkat to Periscope
Meerkat has been upgraded and now features a list of people that are recommended to you to follow as well making it easier to discover streams your friends like. The obvious difference right now is that Twitter’s Periscope app allows your stream to be made private to select people and also it is optional to allow it to be replayed.
Meerkat and Periscope are not available for Android, but Tarsii and Stre.am are Android app alternatives for live streaming.
[Tweet “Meerkat and Periscope are not available for Android, Tarsii and Stre.am are Android alternatives”]
Should You Periscope Too?
Why not? Its fun to try it out. Be mindful that there is a lot of testing going on right now. I have seen broadcasts listed involving eating, drinking, fighting, church services, applying make up and a lot more from very informative to X rated. Once this honeymoon period is over we shall see some fantastic business opportunities, very much like we saw with Google+ hangouts.
There will always be hollow or seedy broadcasts, much like what we saw with other social video platforms when they were launched. Do not get distracted as I see potential for individuals building their personal brand value as well as for companies involved in B2C or B2B. For now take the time to see what is happening and how the broadcasts are being used and the reach achieved.
I have seen a post that predicted that the live streaming broadcast fad would be over in 26 hours! We have long since gone past that one, and there is more to come…
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Thank you.
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