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Social Media Moderation
Social media moderation is very crucial for brands. Get it wrong and your brand will be talked about for years for the wrong reasons.
“Think of tone as the body language of social media. I can’t see you, I don’t know if we’re forming a connection, so replying to me in a similar tone – whether it be jocular or serious – and in your own voice, helps bridge that gap”
– Tamara Littleton from www.emoderation.com
Here is an example of a social media community manager with a great sense of humor. The brand is Sainsbury’s.
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