Now social media can get a slice of the “credit cake”. It can get the credit when it has contributed directly to conversions at the bottom of the traditional marketing funnel or when it is applied at the top of the funnel for awareness.
Tag: Adobe
Influencers vs. Advocates.. but what should brands do to have success?
Influencers vs. Advocates. For any brand in this Social media age, identifying your Influencers is an important step. Have you identified your influencers?
The Social Media Analytics era is upon us
This is the second post in my series about social media analytics. The first post warned against using the easiest to obtain metrics to measure the success of your social media programs. That post was called “social analytics – don’t always grab for low hanging fruit”.  Now I will look at an analytics tool that…