This post outlines the author’s top 10 B2B social media marketing metrics and their significance. From employee advocacy contribution to insights from social media marketing, each metric is explained along with valuable tips for measurement. The emphasis is on selecting metrics aligned with business objectives and defining the target audience for effective tracking.
Tag: analysis
How To Discover Your Twitter Audience Insights
Twitter audience insights now enables insight discovery from comparisons between followers and organic or campaign audiences, or with Twitter as a whole.
Pinterest Analytics. Find your audience, Refine your strategy
It was about time that Pinterest delivered a solid analytics package for business users and finally we have it. Now businesses can track how their pins perform and in addition see what users are pinning from the web site.
Darth Vader’s Guide to measuring LinkedIn Success
LinkedIn is the world’s largest professional network with over 250 million members in over 200 countries and territories around the globe. It is seen as essential for most professionals as a networking platform, or for recruitment. If you look a little deeper, LinkedIn provides us with many ways to measure our networking reach and the results of our efforts in groups and on brand pages.
SlideShare PRO Now Business essential
If you have previously used SlideShare as just an upload and forget source for PDF files then think again. The new SlideShare has a crisp new appearance and some great options for business users, in particular B2B.
Vine Analytics – So How Did Your Videos Perform?
Vine Analytics. I love the suite of tools that Simply measured have created for social media analysis, and now they have added a free tool for Vine.