This post outlines the author’s top 10 B2B social media marketing metrics and their significance. From employee advocacy contribution to insights from social media marketing, each metric is explained along with valuable tips for measurement. The emphasis is on selecting metrics aligned with business objectives and defining the target audience for effective tracking.
Tag: analytics
Engagement Rate Is Confusing?
Is social media engagement rate confusing for you? Each platform has different engagement options and do you include clicks or not?
Pinterest – How to Promote a Pin
Pinterest – How to promote a pin in 1 minute. I achieved 650+ link clicks, 47,000 impressions, for a spend of just under 50 British pounds in four days.
Metrics And KPIs – Are You Missing The Point?
Are you missing the point with your metrics and KPIs and using the wrong ones? Are you always choosing 20+ easy to measure metrics? Are you selecting target metrics from thin air? If you answered yes to any of these questions you need to read this post now.
What Is The Best Time To Post On Social Media?
What Is The Best Time To Post On Social Media? It is important to know what works best for each social media account you manage and equally what does not. Discover the best ways to get the data.
How To Discover Your Twitter Audience Insights
Twitter audience insights now enables insight discovery from comparisons between followers and organic or campaign audiences, or with Twitter as a whole.