What does it take to make a good video? How do you start? Fancy gear is not essential in video content creation. Discover 3 powerful tips now!
Tag: Forrester Research
Forrester Research. This blog explores how marketers can use content marketing to develop effective campaigns in both B2C and B2B.
What is next to improve customer service?
What is next to improve customer service? How can you measure and benchmark the experience? Can chatbots and customer service apps help improve the experience?
Social Commerce Is On The Rise
Social commerce enables shoppers to use social networks to make eCommerce transactions. The number of networks entering this area is growing and they are enabling fresh new ways for the shopping experience to happen.
Pinterest Guided Search Tips
Pinterest guided search is a visually rich way to discover information using “descriptive guides” to narrow in on what you are looking for among Pinterest’s 750 million boards with 30 billion Pins.
B2B Marketing Mobility Shift
The year on year growth of using social media accounts on mobile devices is higher than the year on year growth of active Internet users. B2B Marketers need to expand their content marketing approach to include the mobility shift.
SOCIAL MEDIA JAIL – So What Did You Promise?
Did you over promise on what the results would be from your social media activities and campaigns? Are you trying to gain leads and insights with your social media efforts? Are you looking beyond just the basics of clicks and likes? No? Remember that in social media jail the motto is “there is always room for one more”.