B2B Marketing Mobility Shift

B2B Marketing Mobility Shift

The year on year growth of using social media accounts on mobile devices is higher than the year on year growth of active Internet users. B2B Marketers need to expand their content marketing approach to include the mobility shift.

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SOCIAL MEDIA JAIL – So What Did You Promise?

Did you over promise on what the results would be from your social media activities and campaigns? Are you trying to gain leads and insights with your social media efforts? Are you looking beyond just the basics of clicks and likes? No? Remember that in social media jail the motto is “there is always room for one more”.

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