Who wants leads? We all do, no matter what niche or industry you happen to be in, B2C, B2B, B2G, whatever. Great that we can now generate leads from various areas of digital marketing and this post will concentrate on social media, and Twitter in particular.
Tag: metric
The Social Media Analytics era is upon us
This is the second post in my series about social media analytics. The first post warned against using the easiest to obtain metrics to measure the success of your social media programs. That post was called “social analytics – don’t always grab for low hanging fruit”.  Now I will look at an analytics tool that…