Influencers vs. Advocates. For any brand in this Social media age, identifying your Influencers is an important step. Have you identified your influencers?
Tag: omniture
The Social Media Analytics era is upon us
This is the second post in my series about social media analytics. The first post warned against using the easiest to obtain metrics to measure the success of your social media programs. That post was called “social analytics – don’t always grab for low hanging fruit”.  Now I will look at an analytics tool that…