Now social media can get a slice of the “credit cake”. It can get the credit when it has contributed directly to conversions at the bottom of the traditional marketing funnel or when it is applied at the top of the funnel for awareness.
#TheDress That Broke The Internet – White And Gold Or Black And Blue? Many brands created posts related to the #TheDress viral phenomenon but how aligned were they to their brand messaging?
LuxLive Lighting B2B event, London, 2014 (Infographic). The lighting industry is progressing nicely with interactive media on the go!
Say Ello… Ello is here, and many want to have it, although many do not know what it is about. Fear of missing out (FOMO) is very much the tone of the excitement for many. It has been around for a while. It was created by the entrepreneur Paul…
Radian6 search while on the go is here. A very powerful way to demonstrate social search based on your choice of media type, language and region.
The new Foursquare app – Separating the check-in functionality into the Swarm app has allowed the Foursquare app to focus on delivering an experience designed around you and your preferences.