Correlation Is Not Causation. Correlation is a measure of the association between two (or more) things. Correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.
Correlation Is Not Causation. Correlation is a measure of the association between two (or more) things. Correlation and causality is not the same thing. Marketers need to be careful when drawing inferences from Social Data.